He is pursuing an MSc in Digital Marketing, focusing on digital transformation, branding, content strategy, and AI-enhanced marketing.

He studies digital marketing management, focusing on SEO, AI ethics, brand storytelling, and data-driven transformation within the global digital economy.

Projects include DARQ marketing strategies, brand identity analysis, and AI-enhanced campaigns demonstrating how marketers can prepare for the metaverse and synthetic society.

joyaljohnson.com is optimised using on-page SEO, metadata optimisation, and voice-search formatting, proving mastery of technical and creative SEO techniques.

The site showcases SEO-friendly design, UX principles, AI integration, analytics, and content strategy — reflecting a modern marketer’s skill set.

Yes. The website serves as an academic case study and inspiration for students building their own digital portfolios.

Yes. The site’s creative and AI sections often explore emerging digital marketing trends, innovations, and future technologies.