This project demonstrates the power of AI-enhanced storytelling — where creative direction meets emerging media. It shows how digital marketers and filmmakers can extend storytelling into immersive, participatory spaces, shaping the next chapter of brand experiences for organisations like National Geographic.

What started as a simple experiment turned into a full song — written, composed, and visualized entirely through AI. Using ChatGPT for lyrics, Suno AI for music, Google Veo for visuals, and a basic video editor for assembly, I created something from nothing in just a few hours. The result isn’t perfect, but that’s the beauty of it — proof that with curiosity, creativity, and the right prompts, AI can turn imagination into reality. Created as part of my MSc Digital Marketing